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About the Role:
We are seeking an experienced Senior Brand Marketing Specialist to elevate our brand presence and foster a strong connection with our target audience. This role involves developing and executing brand strategies, managing campaigns, and ensuring brand consistency across all touch points. The ideal candidate is creative, strategic, and results-driven, with a proven ability to grow brand equity and enhance customer loyalty.
Responsibilities:
● Develop and implement brand marketing strategies to strengthen brand identity and market position.
● Conduct market research to understand consumer behavior, market trends, and competitive positioning.
● Define and communicate the brand’s core values, vision, and messaging framework.
● Plan, execute, and optimize integrated brand marketing campaigns across multiple channels, including digital, social media, and traditional platforms.
● Collaborate with creative teams to produce compelling content and materials that resonate with target audiences.
● Monitor campaign performance and make data-driven adjustments to improve results.
● Ensure consistent brand messaging and visual identity across all marketing materials and touch points.
● Oversee the development and maintenance of brand guidelines and standards.
● Work closely with cross-functional teams
● Partner with external agencies and vendors to execute campaigns and projects effectively.
● Measure and analyze the impact of branding efforts using KPIs and analytics tools.
● Provide actionable insights and recommendations to improve brand marketing effectiveness.
Requirements:
● Bachelor’s degree in Marketing, Communications, or a related field.
● 5+ years of experience in brand marketing, preferably in a senior or strategic role.
● Strong understanding of branding principles, consumer behavior, and market trends.
● Proficiency in digital marketing, social media, and analytics tools.
● Excellent project management, communication, and creative thinking skills.
● Experience in Technical or Gaming industry
● Familiarity with design tools such as Adobe Creative Suite or Canva.
● Knowledge of storytelling techniques and content marketing strategies.
Benefits:
● Employee Support: Assistance with accommodation, living expenses, and working visa procurement for all staff.
● Home Visit Support: Financial assistance for employees to visit home 4 times a year.
● Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company.
● Essential Equipment: Provision of necessary work equipment, including a MacBook and iPhone.
● Development: Continuous development of hard and soft skills through work and professional training.
● Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication.
● Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
● Life experience: Enjoy the new culture, living environment in Thailand.