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About the Role:
We are seeking a results-driven Digital Marketing Specialist with expertise in running targeted advertising campaigns across various digital platforms including Facebook, Google, and LinkedIn. The ideal candidate will possess a deep understanding of SEO and SEM strategies, along with the ability to manage social media platforms effectively. From optimizing ad performance to enhancing brand visibility, the Digital Marketing Executive will play a crucial role in driving digital growth and maximizing ROI.
Responsibilities:
1. Digital Advertising Management:
– Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook Ads, Google Ads, and LinkedIn Ads.
– Monitor campaign performance metrics, analyze data insights, and adjust strategies to optimize ad performance and achieve KPIs.
2. SEO and SEM Implementation:
– Conduct keyword research, on-page optimization, and off-page SEO activities to improve website visibility and rankings on search engines.
– Manage SEM campaigns including PPC (pay-per-click) advertising to drive targeted traffic and increase brand awareness.
3. Social Media Administration:
– Manage and administer social media platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
– Create and curate engaging content, schedule posts, and interact with followers to build brand presence and foster community engagement.
4. Content Marketing Collaboration:
– Collaborate with content creators to develop digital assets such as blog posts, infographics, videos, and other content formats optimized for digital channels.
– Leverage content marketing strategies to drive traffic, generate leads, and support overall marketing objectives.
5. Analytics and Reporting:
– Utilize analytics tools to track website traffic, user engagement, conversion rates, and other key performance indicators.
– Prepare regular reports and presentations summarizing campaign performance, insights, and actionable recommendations for optimization.
6. Stay Updated on Industry Trends:
– Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, SEO, SEM, and social media.
– Continuously seek opportunities to innovate and improve digital marketing strategies to stay ahead of the competition.
Requirements:
● Proven experience as a Digital Marketing Executive or similar role, with a strong track record of managing successful digital marketing campaigns.
● Proficiency in running ads on Facebook Ads Manager, Google Ads (formerly AdWords), and LinkedIn Campaign Manager.
● In-depth knowledge of SEO principles and best practices, including keyword research, on-page optimization, and link building strategies.
● Familiarity with SEM techniques such as PPC advertising, keyword bidding, and campaign optimization.
● Experience managing social media platforms for business, including content creation, scheduling, and community management.
● Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to improve campaign performance.
● Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
● Bachelor’s degree in Marketing, Advertising, Business Administration, or related field preferred.
Benefits:
● Employee Support: Assistance with accommodation, living expenses, and working visa procurement for all staff.
● Home Visit Support: Financial assistance for employees to visit home 4 times a year.
● Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company.
● Essential Equipment: Provision of necessary work equipment, including a MacBook and iPhone.
● Development: Continuous development of hard and soft skills through work and professional training.
● Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication.
● Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
● Life experience: Enjoy the new culture, living environment in Thailand.