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About the Role:
We are seeking an experienced and results-driven Head of Affiliate Marketing to lead our affiliate marketing efforts. This role will involve developing strategies to drive affiliate partnerships, optimizing program performance, and ensuring alignment with overall marketing objectives. The ideal candidate will have a proven track record in affiliate marketing, strong analytical skills, and the ability to foster strategic relationships with partners.
Responsibilities:
● Develop and execute a comprehensive affiliate marketing strategy to drive revenue growth and customer acquisition.
● Identify new opportunities to expand the affiliate network and establish strategic partnerships.
● Set program objectives, KPIs, and benchmarks for performance tracking.
● Manage and optimize the affiliate marketing program, ensuring it aligns with company goals.
● Onboard, train, and nurture affiliate partners to drive maximum performance.
● Oversee affiliate recruitment, retention, and communication strategies.
● Monitor affiliate campaign performance, analyzing data to provide insights and recommendations.
● Conduct regular reviews with partners to optimize campaign performance and ROI.
● Utilize analytics tools to track performance metrics, fraud detection, and program health.
● Build and manage a high-performing affiliate marketing team.
● Provide mentorship and support to team members to enhance their skills and productivity.
● Work closely with internal teams, including product, sales, and digital marketing, to ensure alignment on goals and strategies.
● Collaborate with creative teams to provide affiliates with marketing materials and resources.
● Ensure affiliate program activities comply with legal, ethical, and brand standards.
● Implement measures to detect and mitigate fraudulent activities.
Requirements:
● Bachelor’s degree in Marketing, Business, Communications, or a related field.
● 2+ years of experience in marketing or a similar role.
● Proficiency in digital marketing tools, social media platforms, and analytics software.
● Strong writing and editing skills for content creation.
● Excellent organizational, communication, and multitasking abilities.
● Familiarity with graphic design tools like Adobe Creative Suite or Canva.
● Basic knowledge of SEO and paid advertising campaigns.
Benefits:
● Employee Support: Assistance with accommodation, living expenses, and working visa procurement for all staff.
● Home Visit Support: Financial assistance for employees to visit home 4 times a year.
● Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company.
● Essential Equipment: Provision of necessary work equipment, including a MacBook and iPhone.
● Development: Continuous development of hard and soft skills through work and professional training.
● Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication.
● Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
● Life experience: Enjoy the new culture, living environment in Thailand.